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No Blu-ray for the Xbox!

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Well it looks like the Microsoft has officially nixed the idea of adding blue ray players to the Xbox. So to all of everyone that waited, looks like you will have to settle on their downloads. Microsoft is going to continue to invest into Xbox live which lets users rent movies, even movies that are in HD. Aaron Greenberg, product manager for Xbox 360 said "We're the only console offering digital distribution of entertainment content." [Source]

I'm wondering if with both Apple and Microsoft investing in digital download if the market will take a turn? Though only time will tell on this one. If it does then I would say that Blu-ray may have won the battle but lost the war, but with more and more companies moving to include or have available digital formats, it should be interesting to see where this end.

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