The World Through My Eyes

Well this is interesting, it looks like 2009 Macworld will be Apple's last Macworld. Apple announced Tuesday that Macworld 2009 will be the last Macworld show the corporation will attend. Also in a press release, Steve Jobs will not be attending this years Macworld, which raises questions about Steve's health. Instead Apple said Philip Schiller, Apple senior vice president of worldwide product marketing, will take the CEO's place.

Apple has stated that it is pulling out of Macworld as its retail stores grow rapidly: The corporation has expanded from just two stores in 2001 to 240 retail locations worldwide to date. Before the proliferation of Apple stores, Macworld Expo was Apple's major outlet to make contact with the public and give exposure to its products. Since the Apple brand has become so popular, the company has been scaling back on trade shows, which is why Apple plans its final appearance at Macworld for 2009. Though Apple is backing out, host IDG World Expo said Macworld already still plans to return for another show in January 2010. [Source]

Wow, this is surprising! I find it interesting that Jobs will not be showing up to this macworld. From the rumors that I have read, it looks like they will be updating the Mac Mini line, which is far over due. The last time the Mini was updated was back in August of 2007. So what is the world coming to, Macworld with Apple and Jobs...? Should make for an interesting convention.